Rhymba Hills – HerbaromaTrade

type	Supplier
Country	Malaysia
Industry	Herbal Products
Key Products	Herbal teas

Company Introduction

Rhymba Hills® founder, Ciinndey Wong, has always have interest in health and wellness since her high school days. Her ambition as a high school student was to become a doctor, to help people get well. However, Physics and Additional Mathematics weren’t her strengths and she bid farewell to becoming a doctor. Instead, she went on to study Accounting. Fast forward to after entering corporate life upon graduation, she felt that something was missing. She knew that her calling was in health and wellness. During one of her outing with friends at night, she realised that many eateries only serve coffee and the usual herbal infusion – chamomile and peppermint. Being caffeine intolerant, she got so frustrated that she has no other hot beverage to consume, besides chamomile and peppermint. And that is where sometimes she just resorts to plain water! (out of boredom and frustration!) This is where her AHA moment came in. Malaysia is blessed with abundance of herbal plants – lemongrass, ginger, pandan, etc. Why not create a product for consumers who are caffeine intolerant like her? More and more consumers are becoming health conscious. Why not make the product sugar free, caffeine free, with no artificial flavours, colouring and preservatives? The market is flooded with too much sugar, and sugar is the culprit to many health problems. Many are looking for beverage which are sugar free and caffeine free but are limited by options. In 2011, Rhymba Hills® was born, due to gap in the market, due to frustration of having lack of hot herbal infusion beverage to consume in the market.